Should A Wannabe Influencer Pal Cease Exploiting People for Content?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while having a meal. It's jarring to spot myself on her Instagram – it’s like a jumpscare.

A close companion of 10 years, she, labels herself the “creativity monarch”. It’s fun for a bit, but it weighs on our friendship.

She is an extrovert, there's a constant urge the need to document everything constantly. When we eat out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. I don’t like it when other people see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is trying to be. She creates vlogs about city life, a day in her life, and her work as a stylist. Her content is good, I’ll give her that, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or just accompanying her. I’ll see myself on her feed afterwards, and it comes like a jumpscare: I might be no makeup on, an awkward face or photographed while eating. It feels invasive.

Marielle also expects me to record her at inconvenient times. Often I’ll be talking to someone else, or we're simply hanging out in the street. The dynamic feels like our friendship has turned into me being her unpaid videographer. She has the means to hire someone if she wanted high-quality content. Upon mentioning my discomfort about the situation, she dismissed it. She’s taken me to a couple of industry functions, which were appreciated, but that doesn't compensate for all the energy I invest helping her make content.

I’m grateful that she has supported me with my career in design, but I resist our connection to become just a ledger of exchanges. I don’t feel she's insincere or inauthentic, but sometimes it seems that if the camera is out, we will start performing in a way that presents a favorable image for her vlog.

Her directive is, “Alright, smile for the camera!” and film me smiling with another. It feels forced. It's crucial her to understand that our 10-year friendship still has boundaries. I love being with her, but I also want to enjoy it without being filmed, altered, or posted for an audience. I’m not a prop for her Instagram.

The Other Side: Marielle

I hope my friend to see that the content we produce together can get us a foot in the door.

I love creating videos. It's more than a hobby; it's integral to who I am. Producing content and documenting experiences online enables me to show my personality and engage with people in novel forms.

I wouldn't label myself as a full influencer yet, but it's savvy to make money from your passions. I look up to people on TikTok who pull off that style of casual, DIY film-making.

Content creation is my interpretation of engaging with life: observing the details, sharing them with an viewership that values the craft behind it. I never intend to make Beth uncomfortable. Bringing her to industry events was my way of sharing opportunities, providing her a chance to witness behind-the-scenes moments that could benefit her career in design too. That’s not leverage, it’s just being realistic.

I would take her to such functions even if she didn’t help me, but I want her to see the benefits the content we make together can get us: a foot in the door. I know not all people enjoys being filmed, but sometimes spontaneity is what makes content genuine. Being recorded occasionally is an inherent aspect of being my companion. I'd remove anything she requested, but she has never asked yet.

I don't demand anybody to be my personal videographer, but friends support one another in small ways. My assumption was filming a short video now and then would be fun for Beth. Creativity thrives in collaboration, and having Beth around makes projects lively and pleasurable. I don't compel her to participate in anything, and I’d never deliberately humiliate her. But creating content jointly occasionally is part of how I record our time together.

I value Beth’s friendship profoundly and don’t want content creation to drive a wedge between us. I am ready to compromise: like asking before filming, and steering clear of angles that might make her self-conscious.

This isn’t about power, it’s about sharing my world while still considering hers. Clearly content creation is not a substitute for real connection: it's merely part of how I live my life and I desire her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop recording herself and Beth when they are socializing?

Nothing is more uncomfortable than having a friend point a camera at you. I understand that it's her job, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to create content with. With the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for help every time, even if they have helped previously. If Marielle loves creating, that doesn't imply all those around her is content. She must to honor her friend's personal space.
Ankit, 26

Marielle might love making content and showing off her life publicly, but it’s not for everybody. It’s nice she has assisted her friend professionally, but she must to listen to what Beth wants.
Emma, 27

It sounds like you care about each other, so hold on to that and ensure it’s the focus in your relationship. Foster some authentic experiences, where true emotions are preserved, not online archives. In fact, celebrities who seem to reveal their worlds actually have more privacy than it seems.
Sarah, 53

She seems to be neither present nor genuine when they're together – she's on the job. Both seem confused as to what’s reasonable. The solution is not found in trying to change one another, but in each setting clear boundaries around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

Consider this question: has she been over-exposing their friendship?

Kaitlyn Jones
Kaitlyn Jones

Elara is a seasoned journalist with a passion for uncovering stories that matter, bringing clarity to complex global issues.